Why Outsource Your Marketing?
Marketing is undoubtedly an art form that just about anyone can do, however; the reality is that you can’t afford to treat your marketing like a hobby. Aside from creativity, marketing requires practice, skill, knowledge, consistency, and strategy if it’s to be effective. This requires a substantial time commitment, hence why so many companies have a half-assed marketing program that’s not working for them.
Whether your budget is $300 or $25k, you should have an almost precise estimate of what each dollar you spend will bring back in return, also known as your (ROI or Return On Investment). i.e.. If you spend $1 on marketing, your goal might be to get back at least $3 in revenue.
Below you will see a process we use with just about every one of our marketing clients for designing and implementing a marketing plan. Our approach to strategic marketing is very detailed, as we believe in a philosophy of leaving no stone unturned while planning our marketing agenda. We work as close with our clients as if we were their actual partners to ensure that we’re developing everything with the client’s core objectives and goals in mind.
This is your chance to stop beating yourself up about all the reasons your marketing isn’t working. Give us a shot at helping you meet new customers.. We’d really love to hear from you, and to prove it, we’d be happy to give you a free 1 hr. consultation where you can ask as many questions as you’d like; and we’ll do our best to impress you with free-professional-advice.
Our Process for Developing a Marketing Plan
What is a Marketing Assessment?
How We Use Market Research..
Market research is crucial in understanding the environment you are trying to grow your company in. One of the first things we’ll take a look at during this phase is a SWOT Analysis, in which we explore the components of your business including the internal strengths and weaknesses, and the external threats and opportunities. Basically, this is where we learn all the ins and outs of your business in its respective industry.
In addition to the SWOT, we’ll be researching an array of other information such as your brand perception, product/service positioning, buyer trends, market share, pricing, competitive landscape, etc.. Our goal is to collect and analyze as much information as possible in order to be able to script a selection of strategies that can be executed throughout the marketing plan-calendar.
Determing Your Marketing Budget
Throughout the assessment and market research phases, we will learn a significant amount of information that will help us determine a budget that will define what you can afford to allot into your company’s finalized marketing plan. There are several factors that play a role in determining our final number, all of which support a budget that’s not only affordable, but also efficient; as our goal is to generate the highest ROI (return on investment) for each dollar spent throughout an entire marketing campaign. Once we have determined a budget, we can then move onto the fun stuff, drafting our strategies.
Why do you need a marketing strategy?
You wouldn’t drive your car blindfolded would you? The thing is, without a well thought out strategy, you’ll just be playing a guessing game with your marketing; you’ll never really gain any long-term traction. Before you launch a full blown marketing campaign, you should have a good idea of what you’re trying to accomplish, how you intend on doing so, and how you will measure the success of your efforts. This is where we can really help you make a difference in the outcome of your overall marketing plan. We’ll take the time to review all the questions you should be asking, as well as develop a means to measure the success of any strategies we curate during our sessions. There’s a million and one directions you can go with your marketing, and if your company is in a competitive industry like most are, then you’ll want to get a good start from the beginning.