You spent hours deciding on the specifics of your company website - making sure you’re presenting your brand culture properly, ensuring all of your product bases are covered and fine-tuning the wording of your pages. After putting so much work…
When it comes to marketing, your website is the most important weapon in your strategic arsenal. It’s the Swiss army knife of advertising, providing you with a multitude of tools and opportunities for advancement, but it might be letting you…
To form successful customer relationships and execute a high level of sales, your business strategy must be designed to nourish an environment where this can happen. Detailed planning of how you intend to maximize sales is the first step, and…
The location of your business is so important that it can thrive or sink the venture. Location! Location! Location! It is everything in the business world. So, what does the location of a business have to do with search engine optimization…
Developing your sales strategy.. The sales strategy for your business will come into play after your core business plan and brand image have been addressed; it will set the stage for how to market your products and services in your…
Marketing effectively can mean the difference between sinking and sailing in the small-business world. While most budgets for smaller companies don’t allow for grand advertising schemes, there are some cost-effective, cheap ways you can market your company from the comfort of…
Has your business consumed your life? Are you the victim of a monotonous routine like so many us business owners have become at one point in our lives? Over the years I've learned a valuable lesson about this topic, one that can be summed…
Traditional advertising had been the "go-to" for small businesses for decades. Over the course of the past ten years however, the digital era has become predominantly favored in the marketplace, overtaking the old - newspaper, radio, magazine - style advertising. Small businesses are starting to…
